Business Development Associate
The Business Development Associate will support the Director of Business Development and Author Marketing in facilitating market research, journal author outreach, APA Journals social media communications, and strategic partnership development efforts for APA Publishing, including journals, books, and children’s books imprint, in line with the APA strategy and long-term interests. This role is an excellent opportunity to be introduced to APA Publishing’s products and customers.
Education and Experience Required:
- Bachelor’s degree from an accredited institution of post-secondary education required. Prefer education background in psychology and related social sciences, communications/business administration/management, or English (writing).
- One or more years of post-degree work experience in marketing, publishing, or other business operations (especially, with tasks related to research platform use or social media) is welcomed. Four or more years of relevant work experience may substitute for educational requirements.
- Demonstrated academic or professional experience with using research databases and platforms (e.g., PsycINFO, Web of Science, SCOPUS; EBSCO, Ovid, ProQuest, ERIC) and data visualization tools to effectively present and communicate complex findings strongly preferred.
- Regardless of educational background or work experience, must have demonstrated strong critical thinking, research, and communications skills (e.g., experience of professional communication with academic faculty, writing reports, ability to synthesize information from disparate sources for fact sheets and product overviews).
- Must demonstrate strong knowledge of the digital media landscape and working knowledge of Facebook, Twitter, LinkedIn, Instagram, YouTube, podcast sites, and social media analytics tools.
Computer Skills Required:
- Must demonstrate advanced proficiency in Microsoft Word and at least intermediate proficiency in Microsoft Excel and PowerPoint.
- Must demonstrate strong working knowledge of Facebook, Twitter, and social media analytics, including Facebook Insights and Google Analytics. Working knowledge of Instagram, LinkedIn, YouTube, and podcast hosting sites preferred.
- Experience with Sprout Social a plus.
- Basic knowledge of Photoshop or other graphic design tools desired.
- Experience with XML and HTML a plus.
Responsibilities:
- Support the work of the Director of Business Development and Author Marketing and the Author Marketing Manager in conducting author, reviewer, and Editor outreach in an effort to grow the APA Journals program and strengthen APA’s standing as an authoritative voice of psychology.
- Support the work of the Director of Business Development and Author Marketing and the Business Development Manager in conducting competitive analyses for APA Publishing and preparing background reports on new markets, publishing tools, and partnerships.
- Support Author Marketing Manager in running the APA Journals Spotlight series (communicating with the authors and Editors, preparing posts and promotion).
- Maintain the APA Journals social media channels in the following ways: schedule posts in line with marketing campaigns; track analytics to identify trends; monitor user engagement and competitor activity; and propose new approaches.
- Support Author Marketing Manager and various APA Publishing teams in creating, implementing, and reporting on author marketing campaigns and surveys.
- Monitor and analyze competition, industry trends, and audience feedback.
- Execute special projects as requested by the Director of Business Development and Author Marketing, Head of Sales & Marketing, Author Marketing Manager, and Business Development Manager, and other duties as assigned.
About APA:
The American Psychological Association (APA) represents 118,000 psychologists, students, and affiliates, primarily in the U.S. and Canada but also in other countries around the world. APA is a scientific and professional organization categorized as a 501(c)(3) and has an annual operating budget of about $110 million. Along with its 501(c)(6) companion organization, APA Services, Inc., APA has about 500 employees. The American Psychological Association is located at 750 First Street, NE, Washington D.C., near Union Station. It is Metro accessible from the Red Line, VRE (Virginia), and MARC (Maryland/ West Virginia) commuter trains. For more information, please visit www.apa.org/.
Application Instructions:
Qualified candidates must apply online through APA’s applicant system and attach a resume and cover letter specifying your salary expectations. Applications that are submitted without both documents are considered incomplete and will not be reviewed for consideration. Once your application is submitted, you will receive a confirmation email. Please make sure to check your Spam folder if you do not receive an email from us.
The American Psychological Association is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, or any other protected categories covered under local law.